Privacy Policy — Eqlynk

1. Who we are

Eqlynk (“we”, “us”, or “our”) operates the Eqlynk equestrian store directory at eqlynk.com. We are an independent directory and are not affiliated with any listed store.

If you have questions about this policy or your data, contact us at privacy@eqlynk.com.

2. Information we collect

Information you provide

Account registration: name (optional) and email address when you create an account.
Authentication via Google: your name, email address, and Google profile image if you sign in with Google OAuth.
Store submissions: any store information you voluntarily submit through the submission form.
Favorites: the stores you choose to save to your profile.

Information collected automatically

Log data: IP address, browser type, pages visited, and timestamps, collected automatically by our hosting infrastructure.
Cookies and similar technologies: see the Cookies section below for full details.

3. How we use your information

To create and manage your account and authenticate you.
To save and display your favorites list on your profile page.
To send transactional emails such as email verification and password reset links.
To review and process store submissions.
To improve the site through analytics (subject to your cookie consent).
To comply with legal obligations.

We do not sell your personal data to third parties. We do not use your data for automated decision-making or profiling that produces legal effects.

4. Cookies

We use cookies and similar tracking technologies. You can manage your preferences at any time using the panel in the site footer.

Category	Purpose	Can be disabled?
Strictly necessary	Session authentication, CSRF protection, core site functionality.	No — required for the site to work.
Analytics	Understanding how visitors use the site to help us improve it (e.g. Google Analytics, Hotjar).	Yes — opt in via cookie banner.
Marketing & personalisation	Showing relevant promotions or advertising across the web (e.g. Meta Pixel, ad networks).	Yes — opt in via cookie banner.

The map view is powered by Mapbox. When you use the map, Mapbox may set its own cookies subject to the Mapbox Privacy Policy.

5. Third-party services

Neon (database hosting): your account and favorites data is stored in a PostgreSQL database hosted by Neon, Inc. in accordance with their privacy policy.
Google OAuth: if you sign in with Google, Google shares limited profile data with us in accordance with their privacy policy.
Mapbox: powers the interactive map view.
Analytics & advertising providers (subject to cookie consent): we may use services such as Google Analytics and similar tools to understand site usage. These providers may set cookies and process data in accordance with their own privacy policies.

6. Data retention

We retain your account information for as long as your account is active. If you delete your account, we will delete your personal data within 30 days, except where retention is required by law.

7. Your rights

Depending on where you live, you may have the following rights regarding your personal data:

Access — request a copy of the data we hold about you.
Rectification — ask us to correct inaccurate data.
Erasure — ask us to delete your data (“right to be forgotten”).
Restriction — ask us to limit how we process your data.
Portability — request your data in a machine-readable format.
Objection — object to certain processing activities.
Opt out of sale / sharing (CCPA) — California residents may opt out of the sale or sharing of personal information for cross-context behavioural advertising. We do not sell personal data; however you can disable marketing cookies via the Cookie Preferences panel.

To exercise any of these rights, email us at privacy@eqlynk.com. We will respond within 30 days.

8. International transfers

Eqlynk operates globally. Your data may be processed in countries outside your own, including the United States. Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) to protect cross-border data transfers.

9. Children's privacy

Eqlynk is not directed at children under the age of 13 (or 16 in the EU/UK). We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

10. Changes to this policy

We may update this policy from time to time. When we do, we will update the effective date at the top of this page. Continued use of the site after changes constitutes acceptance of the updated policy.

11. Contact

Questions or concerns? Email us at privacy@eqlynk.com.